Cotton Fresh: How to Maintain the Premium Freshness of Your Face Cloths

Keeping your reusable cotton cloths clean is incredibly straightforward. You don't need a complicated routine or specialty additives—just standard laundering with your everyday detergent is all it takes to keep them pristine. Follow these three simple habits to keep your cloths clean, fresh, and plush against your skin:

• Rinse and air-dry between uses: After washing your face, rinse the cloth under running water to clear away any leftover cleanser. Wring it out fully, stretch it flat, and hang it over a towel bar or hook in an open, well-ventilated spot.

• Wash with fragrance-free detergent: When it is time to launder, toss your cloths right in with your standard white towel loads. We highly recommend using a clear, fragrance-free detergent. This ensures the cotton fibers emerge completely clean and residue-free, preventing synthetic perfumes or heavy dyes from transferring onto your skin. Standard detergent is all you need—there is no need for vinegar or baking soda.

• Skip the fabric softeners: Tumble dry your cloths on a standard medium or low heat setting. Avoid liquid fabric softeners and disposable dryer sheets entirely. These products leave a synthetic coating over natural fibers that reduces cotton’s excellent absorbency over time. The natural low cycle tumbling motion of the dryer is all it takes to fluff up the fabric.

• Finally reuse! Enjoy your cloths all over again!